"SEEDS of CHANGE"
NET Economy : towards a digital creativity.
Abstract : Paolo Manzelli EGOCREANET Intervention - LRE@UNIFI.IT
Closing day : European Forco-Précanet Leonardo project
University of Toulouse-le Mirail - ( 24th June 2005 ).
The Egocreanet of the University of Florence , in this intervention of closure will be underline the more sensible seeds of change realized through the Leonardo FORCO PRECANET PROJECT (2002-2005) as well as hallmarks indicators for forecasting the future of European Knowledge Society (K-Society) .
By the more recent definitions the Net-economy represent a driving challenge of post-industrial society based on the development of "intangible goods" by means business networking co-organization. In fact the networking approach is necessary to open the future Knowledge Economy ( K-Economy) , i.e. a new process of business globalization that can be able to get the basis on the creation of multinational production networks, aiming to realize a better co-organization to the international division of labour and production in the global market.
EGOCREANET observes, working as partner of Leonardo FORCOPRECANET Project (2002-05), that Net Economy , is a great challenge of the contemporary global development, that need to develop faster socio-economic innovation , knowledge management empowerment, new competencies and attitudes in "e. Learning" , "e.Govern" , e.Commerce , etc... where all activities are dominated by the e. work management in "digital creativity".
AS A MATTER OF FACTS THE MARKET AND MARKETING GLOBALIZATION PROCESS IS GRADUALLY TRANSFER THE INDUSTRIAL PRODUCTION OF GOODS TO THE EMERGENT INDUSTRIAL COUNTRIES AND THIS TODAY IS ERODING THE BASIS OF DOING BUSINESS OF THE OLD INDUSTRIALIZED SOCIETY. Therefore the new challenge for Europe is focused on the development of the K-Society based on K- economy strategies of development.
Today we assist, especially in Italy, a big gap in enhancing Knowledge social and business forms of development; this because the structural difficulties of the manifactural production, based on industrial and agricultural, or trading SME´s , find serious complications to drive out the obsolete way of goods production, especially if the firms are producing at low level of technology and quality of production.
However, the effects of the crisis now start to open a new fundamental rethinking of productive process, but really at the same time , the volume of intellectual work employment is lowering dramatically, this because the major part of SME´s tray to import manual work from underdeveloped countries to survive. Only in few cases SME´s are able to grow up the high technological quality of production developing international networking and utilizing Information Communication Technology (ITC) , in a way that the quality of residual activities of good production are undergoing forward fundamental changes in the direction of k-economy of post industrial transformation. Hence if the system of SME´s production in Italy do not will to go forward a quite complete reception and final collapse, certainly the Italian System of production need to find open European synergies to develop very quickly the "Digital Creativity", for linking advanced science with new strategy of Knowledge Economy as well as it will be necessary for improving European K- Society.
The Leonardo project FORCOPRECANET permits to EGOCreaNet , (through 150 interviews to SMEs working in the net economy and a large analysis of previous European reports and lectures on the development of NET-ECONOMY ), to underline what are the contemporary seed of change and to forecast some fundamental needs to enhance the future of European Knowledge Economy. ( see the attached CD-ROM )
In conclusion the contemporary crisis of European Union , can be seen as an regeneration key factor of developmental change, only if will be well understood that business competition, in the global market, need to be harmonized with a large multinational co-operation.
The above political strategy of world economy market harmonization starts through the understanding that world- citizens and policy decision makers need to accept a mental vision of change in the NETWORKING ECONOMY , to overcome the traditional behaviour of Firms in the market and marketing, based on single Return of Investments (RoI) calculated for any single enterprise ; this because the most successful factor of the global development today consists in a suitable networking policy of the industrial and productive structure, that need to be designed for the new international division of labour. On the contrary the actual perspective of marginalization of intellectual work , generated by the strong competition of manual cost to very low salary , can be seen as well as the crucial indicator of the failure of the world wide economy of the old industrial society.
The most important factors to avoid such failure of the obsolete industrial society , that can act as well as key elements of the future forecast of growing European K- Society are the following:
The EGOCreaNet " Virtual International Agency " starts to give a fundamental contribute to this challenge of the transformation of industrial society in the European KNOWLEDGE SOCIETY, by means enhancing a fundamental rise of "digital creativity", driven by an international aggregation of the OPEN NETWORK FOR NEW SCIENCE (ON-NS), oriented to develop some projects on the 7th Framework program See at this proposal preliminary information about this approach of EGOCREANET "VIA" in :http://www.egocreanet.it.
Biblio on Line - see in :http://www.edscuola.it/lre.html
FORCOPRECANET LEONARDO PROJECT : http://www.narnia.it/forcoprecanet/